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Article: Baseball and television origins: The case of the Cubs.
- Article from:
- Nine
- Article date:
- September 22, 2001
- Author:
CopyrightCOPYRIGHT 2001 University of Nebraska Press. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The purpose of this paper is to continue our analysis of the long and often troubled relationship between television and Major League Baseball (MLB).
Central to our analysis will be MLB's economic problems, including the revenue disparity among teams caused by the dramatic differences in local and regional television rights fees. We will argue that baseball's problems with television are best understood through local and regional models of team-media relations. We will introduce three local/regional models: (1) the Pinned-In Model used by teams unable to expand their market due to proximity to other clubs (for example, Milwaukee and Pittsburgh); (2) the Hinterlands ...