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Article: Growth strategy for the market down under: how Australis and music house have teamed up to invigorate the New Zealand music scene. (Industry Forefront).
- Article from:
- Music Trades
- Article date:
- January 1, 2002
CopyrightCOPYRIGHT 2002 Music Trades Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOCATED ON THE OTHER side of the globe, with a population and land mass comparable to the state of Kentucky, New Zealand is one of those countries most Americans rarely take notice of. Yet despite its status as a "smaller market," the island nation boasts a thriving music scene. The current health of the New Zealand music business is due in no small part to the formation of MusicWorks in January 2001. The product of a merger between the Music Houses retail chain and the New Zealand distribution arm of Australis Music Group, MusicWorks provides turnkey distribution service for a long list of leading manufacturers. Australis continues to operate a major distribution company ...