Article: British Eurosport offers viewers unique opportunity to interact with coverage via SMS.

M2 PRESSWIRE-24 January 2002-EUROSPORT: British Eurosport offers viewers unique opportunity to interact with coverage via SMS (C)1994-2002 M2 COMMUNICATIONS LTD

RDATE:24012002

British Eurosport today announced it would offer viewers the unique opportunity to interact with the channel's coverage on major sporting events via an SMS text messaging service.

In partnership with SMS interactive specialists, DISTERFORA Mobile, British Eurosport will now provide a dedicated interactive offering, allowing viewers to text in competition answers, coverage requests and opinions.

This brand new offering for 2002 was initiated during the ...

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