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Article: Retailers tell I.A.C. study how makers could help. (lingerie retailers respond to Intimate Apparel Council survey)
- Article from:
- WWD
- Article date:
- December 7, 1989
CopyrightCOPYRIGHT 1989 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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RETAILERS TELL I.A.C. STUDY HOW MAKERS COULD HELP
NEW YORK - Innerwear manufacturers have to offer retailers specific product marketing strategies and take more fashion risks to respond to trends.
That was one of the key findings from a focus group study of retail executives conducted by The Brand Consulting Group for the Intimate Apparel Council. It was the industry's first focus group study and explored the thoughts of 23 intimate apparel divisional merchandise managers.
The study also revealed that the retail executives themselves are frustrated by diminishing space allocation and poor locations within their stores even though their ...