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Article: P&G to improve Pampers line. (Top of the News).(Brief Article)
- Article from:
- Nonwovens Industry
- Article date:
- January 1, 2002
CopyrightCOPYRIGHT 2002 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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* Disposable diaper manufacturer Procter & Gamble, Cincinnati, OH, will replace its biggest global brand, "Pampers Premium," with an upgraded diaper line named "Pampers Baby Stages." The new line, which will be launched in the U.S. in February, has to date been sold only in Europe, where it is reportedly growing strongly in developed nations. The three-stage line is based on the baby's development, not just size. The three stages represented by the line are: Swaddlers, designed for infants, Cruisers, ...