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Article: Whiteleys turns to Hooper Galton. (Agencies).
- Article from:
- Marketing Week
- Article date:
- January 10, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hooper Galton has picked up the [pounds sterling] 1 m account for Whiteleys, the West London shopping centre.
The account was put up for review last year in an effort to revive the shopping centre and lure shoppers away from the West End (MW November 8). Incumbent agency Burkitt DDB did not repitch for the business.
The advertising review was handled by the AAR, but it is not known which other agencies pitched for the business.
In April last year, Whiteleys appointed its first direct marketing agency, Marketing Impact, to promote the centre's 80 retail outlets.
In recent years Whiteleys has seen the opening of stores ...