|
|
Article: Hooper Galton wins Covent Garden brief. (Agencies).
- Article from:
- Marketing Week
- Article date:
- January 10, 2002
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The New Covent Garden Soup Company, owned by Daniels Chilled Foods, has awarded its creative advertising account to Hooper Galton, the agency started by three former Bartle Bogle Hegarty staff in 1999.
The review was handled by the AAR, and the final pitch is understood to have been between Doner Cardwell Hawkins and Hooper Galton. The incumbent, Banc, did not repitch.
The decision will not affect the company's media account, handled by Optimedia.
The review, called in August last year, was put on hold following the departure of the company's marketing director, Kate Raison, in October (MW October 25, 2001). Raisons role has been taken ...