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Article: Pricing: Just 3 weeks from kickoff, the clock's ticking for Fox ; About 20% of ad time still left in Super Bowl.(Brief Article)
- Article from:
- Advertising Age
- Article date:
- January 14, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's three weeks before Fox's Super Bowl TV event, and the network, in football parlance, is in the ``red zone''-just outside the goal line looking for a big score. It sure needs one.
News Corp.'s Fox does have an extra week to sell the Super Bowl because it was postponed to Feb. 3 after the events of Sept. 11. But Fox has sold just 80% of game commercial time, considerably behind last year's Super Bowl ad sales pace, when Viacom's CBS reached the 80% level in late November, nine weeks before the game (AA, Nov. 27, 2000).
Fox declined to comment. But industry executives say about 12 of 60 in-game units are still for sale.
Virtually all unsold ...