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Article: Happy Birthday Blue Box; KRAFT(R) Macaroni & Cheese Turns 65 and Celebrates With Announcement of New 'Blue Box Kids'.

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PR Newswire
Article date:
February 4, 2002
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ORLANDO, Fla. -- How does America's favorite mac 'n cheese celebrate its 65th birthday in style? By awarding its twelve "cheesiest" fans "I'm a Blue Box Kid!" honors. The selected twelve will be announced as part of the KRAFT(R) Macaroni & Cheese 65th birthday celebration and join the ranks of previous Blue Box Kids. Through the "I Want the Blues!(TM)" contest, each of the twelve lucky kids won a $10,000 college scholarship, their face on the Blue Box, a family trip to Orlando and were invited to a one-of-a-kind birthday celebration.

Now in its fifth year, the KRAFT Macaroni & Cheese "I Want the Blues!" contest opened the application process to all mac 'n ... 







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