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Article: Understanding what women want. (Commentary).(clothing)(Brief Article)(Column)
- Article from:
- Wearables Business
- Article date:
- September 22, 2001
- Author:
CopyrightCOPYRIGHT 2001 Advertising Specialty Institute, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Understanding women's apparel preferences in the workplace has baffled many manufacturers for years. Initially, many logowear suppliers modified popular men's styles, and thought these new "ladies-specific" styles would cover all ladies' needs. However, as women continue to have a much stronger voice within corporate America, suppliers cannot ignore the growing demand for additional styles that are specifically designed for women. Outer Banks and Hanes, leading apparel brands in the embellishable industry, have identified practical solutions to women's requests by creating alternatives that offer women more options and have the same versatility that men have with their ...