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Article: Los Angeles Lakers Coach Pat Riley leads 1990 Pepsi-Cola battle cry; ups ante with 'Ultimate Sports Fantasy Vacation' broadcast campaign.
- Article from:
- PR Newswire
- Article date:
- March 16, 1990
CopyrightCOPYRIGHT 1990 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LAKERS COACH PAT RILEY LEADS 1990 PEPSI-COLA BATTLE CRY UPS ANTE
WITH 'ULTIMATE SPORTS FANTASY' BROADCAST CAMPAIGN
TORRANCE, Calif., March 15 /PRNewswire/ -- Los Angeles Lakers Coach Pat Riely, Southern California advertising spokesperson for Diet Pepsi, has accelerated the 1990 cola cars with a new television and radio campaign for Pepsi's "Ultimate Sports Fantasy Vacation" promotion, premiering March 19.
Riley, the winningest coach in National Basketball Association history, first appeared in a Diet Pepsi commercial in Fall 1989.
The new "Ultimate Sports Fantasy Vacation" promotion gives consumers a chance to win sports ...