Article: Los Angeles Lakers Coach Pat Riley leads 1990 Pepsi-Cola battle cry; ups ante with 'Ultimate Sports Fantasy Vacation' broadcast campaign.

LAKERS COACH PAT RILEY LEADS 1990 PEPSI-COLA BATTLE CRY UPS ANTE

WITH 'ULTIMATE SPORTS FANTASY' BROADCAST CAMPAIGN

TORRANCE, Calif., March 15 /PRNewswire/ -- Los Angeles Lakers Coach Pat Riely, Southern California advertising spokesperson for Diet Pepsi, has accelerated the 1990 cola cars with a new television and radio campaign for Pepsi's "Ultimate Sports Fantasy Vacation" promotion, premiering March 19.

Riley, the winningest coach in National Basketball Association history, first appeared in a Diet Pepsi commercial in Fall 1989.

The new "Ultimate Sports Fantasy Vacation" promotion gives consumers a chance to win sports ...

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