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Article: Disney outmatched in maximizing sports assets. (Commentary).(Buying broadcast rights for sports broadcasting)(Brief Article)
- Article from:
- Los Angeles Business Journal
- Article date:
- January 28, 2002
- Author:
CopyrightCOPYRIGHT 2002 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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To the casual observer, Walt Disney Co.'s approach to sports must appear schizophrenic. After all, Disney continues to hoard sports broadcasting rights while it simultaneously seeks to shed the two professional sports franchises it owns, baseball's Angels and the National Hockey League's Mighty Ducks.
Gobbling up broadcast rights may build shareholder value for Disney, while a failure in franchise ownership erodes it. Dominating the sports broadcasting universe extends the reach of Disney's global brand while owning perennially poor performing teams, both financially and in terms of winning percentage, diminishes it.
At its core, the gap between ...