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Article: Holly Farms targets the competition in bid to corner key roasted-chicken markets.
- Article from:
- PR Newswire
- Article date:
- March 16, 1990
CopyrightCOPYRIGHT 1990 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HOLLY FARMS TARGETS THE COMPETITION IN
BID TO CORNER KEY ROASTED-CHICKEN MARKETS
WILKESBORO, N.C., March 16 /PRNewswire/ -- This Sunday, Holly Farms Chicken will break what is thought to be the first-ever promotion utilizing a 1-800 telephone number to offer free supermarket food coupons on primetime television.
The TV ad campaign comes as a surprise ten-day boost to an ongoing point-of-sale price promotion for Holly Farms Roasted Chicken. The ads will air March 18-25 in support of a March 8-May 5 in-store promotion in New York and Baltimore/Washington, both highly competitive markets for branded fully-roasted chicken.
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