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Article: ACNielsen expands Convenience Track offerings. (C-Store Issues/Industry News).(Brief Article)
- Article from:
- National Petroleum News
- Article date:
- January 1, 2002
CopyrightCOPYRIGHT 2002 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In October, ACNielsen announced several significant additions to its Convenience Track service, which specializes in data collection for the convenience-store industry.
Beginning in early 2002, BP, Crown Petroleum and Kum & Go will be added to ACNielsen's Convenience Track Account Level Services. Convenience Track ALS reports provide sales and promotional activity information for all UPC-coded products sold by specific retailers organized by the total retailer in specific markets. With these three additions, ACNielsen will now offer 69 such reports.
"We are pleased to partner with ACNielsen in making our information available to the manufacturers we work ...