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Article: GADGETS READY TO TAKE NEW DIRECTIONS IN CHICAGO.(Brief Article)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- January 14, 2002
- Author:
CopyrightCOPYRIGHT 2002 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHICAGO-For most shoppers, buying a gadget is like love at first sight. You never really knew you needed that EZ Squeeze Can Opener until it caught your eye.That's why gadget makers are looking to promote merchandising strategies, in addition to new products, during the International Housewares Show this year.
While gadgets are always a strong impulse purchase, new packaging and display systems are cropping up to help retailers make the category even more enticing to consumers.
As part of that romance, companies are also looking to develop brand names, in addition to products in niche markets -- such as wine accessories -- to keep up with home cooks ...