Article: New E*TRADE Financial Web Site Unveiled; E*TRADE Financial Site Brings Together Investing, Banking, Lending, Planning and Advice Combined With the Company's Multi-Touchpoint And Personalized Digital Financial Media Strategies to Deliver an Entirely New Financial Services Experience.

MENLO PARK, Calif. -- E*TRADE Group, Inc. today announced the launch of its new E*TRADE Financial web site designed to deliver a holistic financial services experience through enhanced integration and personalization across a full range of financial products and services. Developed to meet the lifetime wealth management needs of the Company's 3 million and growing customer households, the new E*TRADE Financial web site is organized around the investing, banking, lending, planning and advice needs of customers, giving them easy access to the services most relevant to them. Based on the Company's scalable, efficient technology platform, the E*TRADE Financial web site ...

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