|
|
Article: National Car Rental revs up iTV test drive. (News).(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- January 25, 2002
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
National Car Rental is launching its first interactive TV (iTV) campaign in order to test the effectiveness of the medium.
The campaign will air on Hull and East Yorkshire's Kingston Interactive Television (KIT) and will feature interactive billboards promoting a series of exclusive deals from National Car Rental's Hull branch.
The billboards will feature a clickthrough that will take the viewer to either a TV ad, a static promotional board, a replica Internet site which features online booking or a phone-back request icon.