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Article: 75 Years Later, Book Clubs Remain Driving Force Behind U.S. Book Sales; RoperASW Study Finds Book Clubs Receive Highest Ratings for Helping Consumers Decide What to Read Next.
- Article from:
- PR Newswire
- Article date:
- February 11, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Amazon.com and Oprah may read this and weep!
Consumers say book clubs get the highest ratings for helping them decide what to read next. Book clubs also stimulate book purchases in stores and online as a result of consumers seeing book club literature; that includes consumers who aren't members of book clubs as well as those who belong to a book club. These are just two findings of a newly released study conducted by RoperASW.
Among the other Roper findings:
* Club Members and Book Buyers agree that Book Clubs are the best source
for helping readers decide what books to read next. (page 22 of study)
* Book club advertising ...