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Article: SI's catalog venture. (Sports Illustrated) (new mail order catalog for Sports Illustrated)
- Article from:
- Direct Marketing
- Article date:
- March 1, 1990
- Author:
CopyrightCOPYRIGHT 1990 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SI's CATALOG VENTURE
ASK a circulation manager these days, "What's new?" and you'll get a speech about diversification, ancillary products, the real role of circulation management in publishing.
Ask Linda Rolle, assistant consumer marketing director (*) of Sports Illustrated, and you'll hear about her new, free-standing catalog, full of sports related products.
Sports Illustrated's new catalog is a winner, as we discovered in a video interview preceding Direct Marketing Day in Chicago in the studios of Starmark, Inc. We talked with Vince Copp and Paul Connors, formerly associated with Bob Stone at Stone & Adler and now busy freelancers. Rolle ...