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Article: Seiko. (Watch Industry Update).(Brief Article)(Statistical Data Included)
- Article from:
- Jewelers Circular Keystone
- Article date:
- February 1, 2002
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Seiko, the 120-year-old mid-priced Japanese brand, has seen some important changes. On July 1, Tokyo-based Seiko Corp. transferred its watch business to Seiko Corp. of America's new parent, Seiko Watch Corp., which now produces Seiko watches and markets them worldwide. Tsutomu Mitome, formerly president and chief executive officer of SCA, was named head of Seiko Watch Corp., and Toyoji Tadaka, a 20-year Seiko veteran, replaced him at SCA in August.
Tadaka's goal is to "strengthen" SCA by continued emphasis on quality, design, and service to "satisfy both retailers and consumers"--such as its on-time fill-order rate of 97%--and by stressing what sets Seiko apart ...