|
|
Article: Are you a pebble dash subtopian? - PROPERTY; How postcodes are used to classify every home in the country as a social stereotype, revealing where you holiday, what's in your fridge... and whether you're good for credit.
- Article from:
- The Mail on Sunday (London, England)
- Article date:
- February 17, 2002
- Author:
CopyrightCOPYRIGHT 2002 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: ROSS CLARK
You may be wondering why you have just received junk mail for a solar-powered lawnmower - the answer possibly lies deep inside a computer in Nottingham. Much of the information which direct marketing organisations use to target their likely customers is supplied by a powerful, if little known, company called Experian.
In the world of marketing, Experian is both poacher and gamekeeper: a credit agency which supplies banks with information about our personal creditworthiness, and a research organisation compiling the information that shops and travel agents use in order to titillate us with their latest wares.
Unknown to most ...
Related newspaper, magazine, and journal articles:
|
|
Article: Experian Consumer Direct Secures Injunction Against Mighty ...
PR Newswire;
August 13, 2007 ;
700+ words
... ... ConsumerInfo.com, Inc., also known as Experian Consumer Direct(SM), the leading ... practices and make a monetary payment to Experian Consumer Direct. As the leading provider of online credit products, Experian Consumer Direct has earned brand recognition ...
|
|