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Article: Partners scoops [pounds sterling]40m Citroen. (Agencies).
- Article from:
- Marketing Week
- Article date:
- January 31, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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French carmaker PSA has moved its [pounds sterling]40m Citroen UK account our of Havas-owned EURO RSCG Wnek Gosper into sister agency Partners BDDH.
The win for Partners follows the recent end to its five-year relationship with Mercedes-Benz, after Mercedes shifted its [pounds sterling]10m creative account into start-up agency Campbell Doyle Dye.
EURO RSCG still retains PSA's Peugeot business and the agency will continue to handle the Citroen business in other regions.
In recent years, Citroen has been keen to develop independent agency relationships. Last year, PSA's media buying was split between Carat and its sister agency BBJ. But the media ...