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Article: Mustoe Merriman Levy. (Digests).
- Article from:
- Marketing Week
- Article date:
- January 31, 2002
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mustoe Merriman Levy next week launches ...
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Article: Good Ad Bad Ad; Melody FM Mustoe Merriman Herring ...
The Independent - London;
April 14, 1997 ;
420 words
...With TV ads, when someone has been previously successful in some style or other, everyone else tends to say: "Let's do that - it worked for them". The current craze is for trying to tell a story in 30 seconds, with a punchline, which is just soul-destroying. What people should be saying is: "That
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