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Article: Boat market growth a question in 2002.(Brief Article)
- Article from:
- National Underwriter Property & Casualty-Risk & Benefits Management
- Article date:
- February 11, 2002
- Author:
CopyrightCOPYRIGHT 2002 The National Underwriter Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Whether they were selling boats or motors or compasses or deck mops, the message they touted along with their products at the 2002 New York National Boat Show last month was that boating is the ideal way to escape the stresses of these troubled times. Whether consumers respond to the idea is a trend that watercraft insurers are watching along with Boat Show vendors.
Douglas Semler, vice president of marine operations for Old United Casualty Company in Merriam, Kan., is one of the optimist. In spite of the economics of recession, he believes that by copying the strategies of automakers, who offered zero-percent financing to buyers late last year, the boat industry ...