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Article: The look says it all: packaging is seen as a vital component in the cosmetics and toiletries industry and a new survey even says it can make or break a product. Abbie Goddard reports on the European packaging market and how it can influence who buys what. (Market Trends).(Statistical Data Included)
- Article from:
- Cosmetics International
- Article date:
- January 25, 2002
- Author:
CopyrightCOPYRIGHT 2002 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The paper and packaging organisation Pira International Ltd has recently conducted a study * into the European packaging industry. The study looks at developments in the market over recent years. it also highlights the key concerns of the industry and says it is highly influenced by several different factors, including prices of raw materials, supply chain costs, governmental requirements and consumer behaviour and patterns.
Proactive and pliable packaging
According to the survey, the European cosmetics and toiletries market (including perfumes) was valued at 46.5bn [euro] in 1999, a rise of 5.2% on the previous year, which in turn was 9.6% up on 1997's ...