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Article: Saturn seeks stylish, youthful image.(Brief Article)(Statistical Data Included)
- Article from:
- Automotive News
- Article date:
- February 18, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Saturn Division, armed with fresh products, will try to reinvent itself this year as youthful and stylish with new advertising.
After all, it hasn't been ``a different kind of car company,'' its longtime slogan, for some time.
``We'll focus more on cars than the company,'' said Jeff Goodby about his advertising agency's new account. ``One of the mistakes of the '90s is they continued to focus on the company long after it made sense to do so. Part of the reason, no doubt, is they didn't have new cars to focus on.''
Saturn, on Jan. 31, chose Goodby, Silverstein & Partners in San Francisco to take over its creative work from Publicis & Hal Riney ...
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Article: American Isuzu Motors Inc. releases August sales ...
PR Newswire;
September 6, 1989 ;
523 words
...AMERICAN ISUZU MOTORS INC. RELEASES AUGUST SALES RESULTS WHITTIER ... Sept. 6 /PRNewswire/ -- American Isuzu Motors Inc. released the following August sales results today: AMERICAN ISUZU MOTORS INC. Total Retail Sales August Monthly ...
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