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Article: Marching through Europe: The current travel slump isn't slowing down the rapid growth of Brussels-based Rezidor SAS. (Hotels).(Brief Article)
- Article from:
- Hot Rod
- Article date:
- February 11, 2002
- Author:
CopyrightCOPYRIGHT 2002 Advanstar Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The name Rezidor may have been created to echo such words as "residence," "door" and "d'or," meaning golden in French. Yet the company's full name, Rezidor SAS, also symbolizes the rapid growth that the former SAS International Hotels (SIH) has undergone.
The Brussels-based company changed its name to Rezidor SAS Hospitality on Oct. 1. Previously, the hotel subsidiary of Scandinavian Airlines System was best known by the name of its biggest--and until November 2000, only--hotel chain, Radisson SAS Hotels & Resorts.
The reason for the name change is simple, according to Kurt Ritter, president and CEO of Rezidor SAS and Radisson SAS. "We needed a ...