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Article: New News Director Needs More than Charm to Save BBC Current Affairs.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- February 17, 2002
CopyrightCOPYRIGHT 2002 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sunday Business, London Knight Ridder/Tribune Business News
Feb. 17--He runs Britain's biggest news empire. His news programmes reach more adults than any other broadcaster. By any standards, Richard Sambrook's first year as director of BBC News has been an outstanding success. Not that Sambrook, the quietly determined "journalists' journalist" who rose through the Beeb's ranks to occupy one of the most powerful posts in global broadcasting, wants to brag about that.
Insisting he finds it difficult talking about himself, he is happier instead discussing how he aims to energise the 3,500 staff that produce BBC News' 100 hours of simultaneous news output ...