|
|
Article: Attention All Shoppers: There's a Barista on Aisle 5; Da Vinci Gourmet Flavored Syrups Hit Heavy at Grocery to Make Syrups A Household Name.
- Article from:
- PR Newswire
- Article date:
- February 25, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
SEATTLE -- Seattle-based Da Vinci Gourmet, Ltd. is leading the charge with placements of its Flavored Syrups in new, key markets. In an aggressive move to get on additional shelves coast to coast and into consumer's kitchens, the company plans to capture mind share -- and market share -- of its specialty category with new marketing initiatives.
A recent partnership restructuring has allowed National Retail Account Executives Dan Bond and John Shaddle to work more freely with national brokers. This and their own face-time with grocers, they said, will provide an excellent opportunity for further distribution and fine tune the most optimal placements.
Da ...