Article: THE NEED TO FEED SCIENTISTS BELIEVE THAT FOOD CRAVINGS ARE LINKED TO THE BRAIN, AND ARE GENERALLY HARMLESS - SO GO AHEAD AND INDULGE YOURSELF.(L.A. Life)

Byline: Evan Henerson Staff Writer

It creeps up on you, ringing the tiniest of bells in your ear. A suggestion becomes an itch, then a full-fledged give-it-to-me-or-else demand: ``I really must have a Milky Way bar.''

The majority of us - or at least, those of us without the will power to resist - will go directly to the nearest vending machine, buy the Milky Way bar and satisfy the urge commonly known as a food craving. Others have been conditioned to figure out a way to satisfy the craving with a less-caloric substitute, such as a piece of fruit. Still others can simply ignore the ``must have chocolate'' feeling and not eat anything.

Few of ...

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