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Article: Market Branding Is Focus of the American Marketing Association's March Event.
- Article from:
- PR Newswire
- Article date:
- February 27, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CLEVELAND -- The Cleveland Chapter of the American Marketing Association's March event focuses on market branding.
The event will take place March 13 from 5:30 p.m. to 8 p.m. at the Cleveland Hilton South, 6200 Quarry Lane (I-77 & Rockside Road), in Independence. The event is open to non-members of the organization.
Ray Bethea, president of Strategic Marketing Communications Inc., a local firm servicing a wide variety of accounts in the healthcare, consumer and business-to-business markets, and author of Understanding Brands, will discuss branding concepts including:
* Product naming
* Trademark and logo design
* Brand positioning
* ...