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Article: For greater fund-raising success ... hire an art director.
- Article from:
- Fund Raising Management
- Article date:
- January 1, 1990
- Author:
CopyrightCOPYRIGHT 1990 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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For Greater Fund-Raising Success ... Hire An Art Director
For years, I have worked with freelance graphic artists and printers to design printed materials, ranging from letterhead and envelopes to simple brochures, to meet the communications needs of many fund-raising campaigns. While we were always able to raise the targeted goals (because of a dedicated group of volunteers), there were at least a few campaigns that very likely would have raised more funds, had we been better able to communicate our case through more effective design.
It was not until I joined Abington Memorial Hospital in Abington, Pennsylvania, that I began to fully understand the added ...