Article: THE "NEW" DEXTER PUSHES PRODUCT, IMAGE; H.H. BROWN PRESIDENT AND CHIEF OPERATING OFFICER JIM ISSLER IS OVERSEEING A MAJOR BRAND OVERHAUL.(Dexter Shoe Co. run by H.H.Brown's president, Jim Issler)(Brief Article)

NEW YORK -- Buyers at WSA will get a glimpse at some of the early results of a major strategic shakeup underway at Dexter Shoe Co.

Headed since September 2001 by Jim Issler, President and Chief Operating Officer of H.H. Brown -- a sister company of Dexter, both of which are owned by Warren Buffet's Berkshire Hathaway Inc. -- the firm is in the midst of an overhaul intended to sharpen product offerings, improve relationships with current retail partners and revive the brand's marketing.

Issler does not hold a titled post at Dexter, but his appearance at the helm signals an attempt by Buffet to restore luster and vitality to the 45-year-old company, ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!