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Article: IHA RAISES AMBIENTE PROFILE WITH NEW TWO-STORY BOOTH.(International Housewares Association)(Brief Article)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- February 11, 2002
- Author:
CopyrightCOPYRIGHT 2002 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ROSEMONT, Ill.-The International Housewares Association is looking for attention at the Ambiente trade fair in Frankfurt, Germany, this week.
IHA has added a new two-story-tall booth to the American Lifestyles Housewares Pavilion in Hall 8, said Derek Miller, vice president of IHA's international efforts.
While Ambiente is known for some of the most lavish displays on the trade show circuit, IHA has for years run its business there from a diminutive booth that housed little more than a table and a teeny refrigerator. No more, said Miller.
"We changed the structure to two stories to create more presence for the association and the International ...