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Article: RUSSIA: HEINEKEN PLANS TO EXPAND IN RUSSIA.(Brief Article)(Statistical Data Included)
- Article from:
- IPR Strategic Business Information Database
- Article date:
- March 5, 2002
CopyrightCOPYRIGHT 2002 Info-Prod (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Heineken NV, the leading Dutch brewery, has announced that it plans to raise its share of the Russian beer market to 4% by 2005. Heineken has recently acquired Bravo, the St. Petersburg-based brewery. This move is seen as being the first step in expanding ...
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Article: Beer brands yet to tap the thirst of the world
Evening News - Scotland;
February 23, 2005 ;
700+ words
... ... brand. So it's hardly surprising that Dutch beer group Heineken plans to spend GBP 69 million more on its marketing and promotional ... helped in particular through improved sales in Poland and Russia. Total volumes at Carlsberg rose by more than ten million ...
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