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Article: Key to driving sales: Location, location, location. (Homeopathy).(homeopathic remedies need to be displayed with other products in drug stores, not in separate section)(Brief Article)
- Article from:
- Chain Drug Review
- Article date:
- March 4, 2002
CopyrightCOPYRIGHT 2002 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Location is the key to the successful merchandising of homeopathic remedies in chain drug stores, according to the leading suppliers in the category.
"The more savvy retailers slot homeopathic items next to their regular allopathic products in the sets and soon discover that they are garnering incremental sales," comments Jay Borneman, president of Hyland's Inc.
Homeopathic medications are reasonable alternatives to their allopathic counterparts, he asserts, and need to be considered on the basis of the condition they treat.
"For example, the main competition for our Hyland's teething tablets are other teething preparations -- not ...