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Article: Hospitality Marketing Concepts ``HMC'' Selected by Six Continents Hotels Latin America to Manage the Hotel Group's Club Membership in Latin America.
- Article from:
- Business Wire
- Article date:
- March 4, 2002
CopyrightCOPYRIGHT 2002 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors/Travel Writers
IRVINE, Calif.--(BUSINESS WIRE)--March 4, 2002
Hospitality Marketing Concepts (HMC), one of the world's leading providers of travel industry membership and database management programs, was tapped by Six Continents Hotels Latin America to develop and manage the hotel group's club membership program in Central and South America.
Under the exclusive 3-year deal, HMC will promote a top-quality club membership program throughout Latin America for Inter-Continental and Crowne Plaza hotels.
The program provides excellent club benefits, at a very nominal fee, to loyal local patrons. Benefits include ...
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