Article: AltaVista Launches Reseller Program for Targeted Web Marketing Services.

Business Editors

PALO ALTO, Calif.--(BUSINESS WIRE)--March 4, 2002

Empowers Direct Marketers and Interactive Agencies to Send Highly

Qualified Traffic to Clients' Web Sites

AltaVista(R) Company, a leading global provider of search services and software and a majority-owned operating company of CMGI, Inc. (Nasdaq:CMGI), today launched a reseller program for its Web Marketing Services programs. The reseller program provides Direct, Conversion and Search Engine Marketers, as well as ROI-driven Interactive Agencies, with the opportunity to deliver highly qualified traffic to their clients' Web sites by updating URLs in AltaVista's Internet ...

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