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Article: Newsagents Radio goes on the air: The Sun and News of the World on board to help boost retailers' sales. (CTNS).(Newsagents Radio)(Brief Article)
- Article from:
- Grocer
- Article date:
- February 23, 2002
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Copyright informationCOPYRIGHT 2002 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A free satellite radio service intended to boost c-store sales and backed by the publisher of The Sun and News of the World went live this week.
Newsagents Radio has been set up by Storm Digital Broadcasting, headed by former radio and TV presenter Bruno Brookes.
His company has clinched a deal with News Group Newspapers in which the service, which is free, will be branded Sun Live radio from Monday to Saturday and News of the World Live on Sunday.
The retailer pays nothing for installation or the equipment to receive the channel, which runs from 5am until late at night, although a public service licence is required.
From 5am to ...
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