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Article: What you don't know can hurt you: Gathering and using business intelligence. (Logistics and Supply Chain Management).(Brief Article)
- Article from:
- World Trade
- Article date:
- March 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As world competition enters the 21st century, companies must seek new opportunities in foreign countries. Foreign opportunities mean bigger risks these days, in both political and commercial terms. Proactive management is required to reduce these risks. This mandates targeted business intelligence about individual companies and clearly defined business problems. This kind of intelligence could have prevented venerable beverage packaging giant Crown Cork & Seal's downward financial spiral since its 1996 acquisition of a French competitor.
Crown Cork & Seal's share price in 1995 was $41.75. Following the purchase of CarnaudMetalbox, it hit a high of $60 in ...