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Article: Men's toiletries set to rise in Europe: sophisticated consumers are driving demand for technologically advanced skin care and shaving systems.
- Article from:
- Household & Personal Products Industry
- Article date:
- February 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Rodman Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FOR YEARS, INDUSTRY pundits have predicted the growth of men's toiletries, but men have only recently starting to catch on to the idea of personal grooming. Sales of men's toiletries in Western Europe exceeded $2.9 billion in 2000, according to Euromontor, making it the second fastest growing sector after color cosmetics between 1996 and 2000. However, it is razors and blades which account for the vast majority of retail sales in 2000, reflecting the essential nature of these items. In the UK, the growing popularity of wet shaving has been heavily influenced by technological advances in razor design, in particular the trend toward triple-bladed systems which are dominated ...