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Article: The Player: Schrijver looks to whip up some magic in WPP kitchen; Variety is spice of Food Group CEO's resume.(Robert Schrijver appointed chief executive officer of WPP Group's Food Group)(Brief Article)
- Article from:
- Advertising Age
- Article date:
- March 4, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Though intriguingly diverse, the career track of Robert Schrijver, newly appointed CEO of the Food Group, does not include any jobs as a professional chef. Prior to his early February arrival at the New York-based company within WPP Group's Specialist Communications unit, the job most related to food he'd ever held was at PepsiCo Wines & Spirits International in the early 1990s. There, he helped launch a new line of flavored vodka for Stolichnaya and designed its on-premise marketing program. But Mr. Schrijver is an avid home cook. ``If I were to be defined in the kitchen,'' he said, ``I'd be a saucier.''
It's an apt choice. Just as a saucier chooses and mixes ...
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Article: WPP's Food Group Names Schrijver as CEO Succeeding ...
PR Newswire;
March 1, 2002 ;
700+ words
...NEW YORK -- WPP Specialist ... Communications and The Food Group announce that ... programs. The Food Group has offices in New York, Tampa, Chicago ... development kitchens in New York, Los Angeles ... accelerate The Food Group's growth and ...
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