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Article: Bringing blue sky packaging to earth. (includes related article on smart packaging) (Food in the 1990s)
- Article from:
- Prepared Foods
- Article date:
- November 1, 1989
- Author:
CopyrightCOPYRIGHT 1989 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Bringing blue sky packaging to earth Prometheus stole fire and brought it to earth, and, for his efforts was severely punished.
That's about all of the Greek myth that most of us remember. A mythological check reveals more: Prometheus excelled among the gods at having advanced man's cause, teaching him astronomy and writing, tool making and carpentry, and navigational skills. And, at least until his run in with Zeus, Prometheus was renowned for his foresight.
By the end of the 1990s, will your company be praised for having had foresight?
Or will it be punished by the market-place ruler, the consumer?
How successfully you innovate will ...