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Article: WHOPPER OF A GOAL; BURGER KING'S CEO RUNS TO OVERTAKE MCDONALD'S.(Business)(Statistical Data Included)
- Article from:
- Daily News (Los Angeles, CA)
- Article date:
- June 18, 1999
CopyrightCOPYRIGHT 1999 Daily News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Elaine Walker Knight Ridder Newspapers
Whether he's jetting around the globe visiting restaurants or racing up the escalator at company headquarters in Miami, Burger King Chief Executive Officer Dennis Malamatinas isn't going to slow down until he wins the burger battle.
Malamatinas has big plans for the world's second-largest hamburger chain, and there's no time to waste.
The first goal: dethroning McDonald's as the hamburger king in the United States. Malamatinas is confident that within five to seven years Burger King can have more restaurants in North America and higher average sales per store than the competition.
``I want ...