Article: Schering-Plough Pushes Over-the-Counter Claritin.

By Lewis Krauskopf, The Record, Hackensack, N.J. Knight Ridder/Tribune Business News

Mar. 9--In a gambit to retain its key franchise, Schering-Plough Corp. plans to make the best-selling allergy pill, Claritin, available directly to consumers in drug stores later this year.

The Kenilworth-based drug maker said Friday that the U.S. Food and Drug Administration accepted for review its application to switch all versions of Claritin to over-the-counter, rather than prescription, status -- an about face from last May when the company objected to a health insurer's bid to compel Claritin and two other allergy medicines over-the-counter.

...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!