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Article: Eggheads and Gearheads; CPUs and RPMs - C I Host Sponsors Nascar Race Car.
- Article from:
- Business Wire
- Article date:
- March 11, 2002
CopyrightCOPYRIGHT 2002 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sports Editors/Auto Racing Writers & Columnists
BEDFORD, Texas--(BW SportsWire)--March 11, 2002
Nascar Sponsorship is Latest in a Line of Quirky Marketing
Gimmicks - From Evander Holyfield to Santa Claus -
Arguably, Christopher Faulkner and his crew are more at home figuring out how to make ones and zeros fly through fiber optic cable than how to make rubber and steel race across asphalt.
But that doesn't mean that the eggheads at C I Host don't appreciate their gearhead counterparts on the Nascar circuit - or that they don't recognize a wise marketing move when it rolls up to their door.
In fact, C I Host has a ...