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Article: What's your problem? People don't open junk mail, so send a postcard. All they have to do is turn it over.(Brief Article)
- Article from:
- Entrepreneur
- Article date:
- March 1, 2002
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Copyright informationCOPYRIGHT 2002 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Q How would you suggest we first introduce our new business to customers--via postcard or letter, for example--since our service is time-sensitive, new and not driven by repeat clients?
Name withheld
A You'll do better with postcards. We've known for a long time that many people don't open envelopes, but now, due to anthrax scares, people are even less inclined to open letters from strangers.
Fortunately, postcards are less expensive to produce--and you can even create them with your own computer and printer. Try Microsoft Publisher, which offers various postcard templates, including some that use postcard stock available from Paper Direct (www ...
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