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Article: It's a gift; Special feature: Grab your Santa suit and load your sack with all the useful gadgets and goodies that will help your clients remember you in the new year. (Special Holiday Gift Guide).
- Article from:
- Entrepreneur
- Article date:
- November 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GIVING CLIENTS HOLIDAY GIFTS IS MORE than a good idea, to hear Leann Phenix talk about it: "It's a 'must do,'" says the CEO of the Austin, Texas, literary publicity firm that bears her name. "From the first year of our company's existence, we have given gifts even when cash flow was tight," she says. "We did so in the beginning to help people remember us. We continue to give gifts not only to stay visible, but also because we are genuinely thankful when people help us. It makes us feel good to give, and it makes the receiver feel good."
The good tidings have spread: Phenix & Phenix Literary Publicists has grown from a start-up in 1994 to 11 employees and close ...