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Article: Time Warner's 'video door hanger' produces results. (Supplier).(Brief Article)
- Article from:
- Multichannel News
- Article date:
- March 4, 2002
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TIME WARNER CABLE'S NATIONAL DIVISION CHOSE A different tack to generate digital cable sales: a "video door hanger" marketing program developed by CTSi, a creative agency, and Renegade Productions Inc., a multimedia production house.
The video door hanger delivered to consumers is a videocassette that contains a marketing message. It's been used successfully by health, fitness, travel and automotive companies to provide a short, information-packed sensory experience for prospective users.
Time Warner Cable decided to test the concept in a Florida system. The MSO set up three 400-household subgroups to market a special offer for digital cable.
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