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Article: Get happy: Meet a company in desperate need of some deep-tissue branding. (Brand Aid).(Brief Article)
- Article from:
- Entrepreneur
- Article date:
- December 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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If you think branding is just about slapping your logo everywhere, think again. Great branding means developing a personality for your company and finding ways to infuse it into every facet of your firm. Want to see a company living its brand? Let's visit The Happy Company.
BEFORE
MARK JUAREZ, 44, was a massage therapist in 1992 when he invented a tool designed to stimulate acupressure points in the body. Its differentiator was the big smile he branded on the front of the wooden ball, later named The Happy Massager. It was such a success that Juarez created the company Tender Loving Things Inc.
DURING
AS TENDER LOVING THINGS sought to ...